So many menstruators are seeking relief in public spaces. It's not always an option, especially for students and young professionals, to sit a day out when the pain has become unbearable, but a lot of physical pain relief options aren't discreet or transportable. Luna offers target pain relief as it's hidden right behind the sweatshirt pocket so the user can put their hands in their pockets while in a meeting or at class and apply as much or as little pressure as needed to the heating device. Luna also aims to raise awareness for debilitating menstrual pain as it impacts so many individuals but is often so incredibly overlooked. Our brand and our design is intended to carry that message.